Build fee. Monthly retainer. Optional ad spend.
Tiers set the scope. Every engagement is customized, and you hear one number on the discovery call, not a range.
Build fee
The infrastructure. Pay 50% to start and 50% at launch, or spread it into monthly payments.
Foundation
A business with no system that needs the full core engine live.
INCLUDES- Custom website, or conversion of your existing site into a lead engine
- Full CRM backend: pipelines, custom fields, tags, contact structure
- Lead intake and speed-to-lead automation, missed-call text back
- Email and SMS workflow suite: intake, nurture, appointments, quote follow-up, post-job
- Reputation management: review requests, routing, monitoring
- Reporting dashboard and lead-source attribution
- Emergency and priority routing where the trade needs it
Growth
Includes AI agentsAdds AI agents and campaign infrastructure on top of the core.
EVERYTHING IN FOUNDATION, PLUS- AI conversation agent: instant response, FAQ, lead qualification
- AI scheduling and booking agent
- AI phone answering agent
- Expanded workflows: reactivation, referral, membership and recurring revenue
- Campaign infrastructure built and loaded: seasonal, promotional, reactivation
- Google Ads campaign structure built and ready to launch
Full Infrastructure
Multi-channel, advanced agents, integrations, full attribution.
EVERYTHING IN GROWTH, PLUS- Multi-channel campaign buildout: search, social, email
- Advanced AI agents: qualification, routing, follow-up sequencing
- Full reputation engine with velocity management
- Custom reporting and multi-touch attribution
- Database reactivation campaign built and run
- Integrations: field service software, invoicing, calendars
Monthly retainer
Management, optimization, agent operation, campaigns, reporting, and support. Chosen by ongoing scope, not by build tier.
Essential
Keep the system healthy and running.
INCLUDES- Platform management and uptime
- Workflow and automation monitoring
- Reputation monitoring and review response
- Monthly performance reporting
- Standard support and minor optimizations
Growth
Actively manage and optimize for more booked jobs.
EVERYTHING IN ESSENTIAL, PLUS- Active campaign management
- AI agent tuning and conversation review
- Ongoing content and nurture updates
- A/B testing and lead-quality optimization
- Priority support
Full Partner
Full growth partner, multi-channel, strategy-led.
EVERYTHING IN GROWTH, PLUS- Multi-channel campaign management
- Strategy and quarterly planning sessions
- Advanced reporting and attribution
- New workflows and agents built as the business grows
Ad spend is optional and paid by you directly to Google or Meta. It is never part of the retainer. Ad management is quoted separately.
Same build, same price. You choose when you pay.
Pay up front
- 1At signing50% of the build feeWork starts.
- 2At launchRemaining 50% of the build feeYour first retainer month starts.
- 3Every month afterRetainer only
Best if you want the lowest monthly bill after launch.
Spread it out
- 1At signingFirst monthly paymentWork starts. No large deposit.
- 2Each month of the termBuild installment + retainerOne bill, same amount every month.
- 3Once the build is paid offRetainer onlyThe monthly bill drops.
Best if you want little cash up front.
Illustrative only. Every engagement is scoped in writing before the build starts.
Before you book.
Yes. The retainer is chosen by ongoing scope, not by build tier. A Foundation build can run on a Full Partner retainer, or the reverse.
No. Ad spend is paid by you directly to the platform and is never part of the retainer. Ad management is quoted separately. Cutting spend does not change your retainer.
Yes. A 6 or 12-month term lowers the monthly retainer. The build fee is a fixed-scope project and is not discounted by term.
No. Pay 50% at signature and 50% at launch, or spread it into monthly payments bundled with the retainer.
No. Ads are optional. A build can run on organic, email, and the agents alone.
It takes a message with the detail a callback needs and routes it to you, logged against the contact.
What you tell them during onboarding: services, coverage area, pricing approach, booking rules, and the questions you answer every day.
Yes, by changing the scope: a smaller build tier or a lighter retainer, or by committing to a 6 or 12-month term.
Housecall Pro, Google Calendar, Calendly, Cal.com, QuickBooks, Xero, and Stripe all connect natively. Anything else is scoped on the discovery call.
No. Every engagement produces a running system that Freestand builds and operates.
Book a discovery call.
Where your leads come from, what happens when one arrives, and what is broken. You leave with one number.